Director of Ecommerce Job at R2 Global, New York, NY

  • R2 Global
  • New York, NY

Job Description

A fast-growing brand is looking for a Director of eCommerce to launch and run its direct-to-consumer channel from the ground up. This is a hands-on execution role — you'll operate within a strategy and budget set by leadership, own the P&L day to day and build the commercial and operational infrastructure that makes the channel profitable and scalable.

What You'll Own

  • Execute the DTC P&L end to end — revenue, marketing spend and contribution margin — operating within company-approved strategy, budget and guidelines
  • Present channel performance, insights and recommendations to the executive team on a monthly cadence
  • Lead paid customer acquisition across Meta, Google, TikTok and other channels with disciplined ROAS, MER and CAC management — whether run in-house or through agencies
  • Drive conversion rate improvement across site experience, merchandising, PDPs and A/B testing
  • Manage the promotional and site marketing calendar in partnership with the Director of Digital Merchandising
  • Build email, SMS and loyalty programs to grow repeat purchase rates and customer LTV
  • Manage DTC pricing and assortment in coordination with wholesale and marketplace channels to protect retail partner relationships
  • Recruit, develop and lead the DTC team
  • Manage external agency and vendor relationships

What We're Looking For

  • 8+ years in ecommerce and digital marketing including 4+ years leading a DTC channel with P&L accountability
  • Deep, hands-on performance marketing expertise — has personally managed Meta and Google campaigns with budget accountability
  • Strong Shopify or comparable platform expertise across merchandising and conversion optimisation
  • Klaviyo or comparable lifecycle marketing experience
  • Highly analytical — fluent in contribution margin economics, cohort analysis and LTV modelling
  • Entrepreneurial, lean-environment operator comfortable building from scratch
  • Degree

What's On Offer

  • Base salary up to $180K
  • Bonus potential
  • Health, vision, dental insurance
  • 401K with company matching
  • Generous PTO policy

Job Tags

Full time

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